Research shows that both town centres and shopping centres need to diversify their offering to survive. As shown through the loss of Tesco, Chippenham is no different.
We need to re-imagine Emery Gate’s retail offer to make it a destination of choice once again. Our aim is to rejuvenate the town centre through a new and diverse commercial offering, making it welcoming throughout the day and into the evening.
Our proposals currently include:
Approximately 3,500sqm of replacement retail, food, and leisure uses with a range of unit sizes, to accommodate a broad mix of businesses and attract people from morning through to the evening.
Leading from the High Street, through to Island Park.
A new, attractive frontage in keeping with the existing High Street and the town’s heritage and character.
Chippenham’s population is rising and is predicted to increase further over the coming decades. There is an urgent need for new, high-quality and sustainable homes on underutilised brownfield sites that are future-proofed against the effects of climate change.
Our proposals will:
Our proposals seek to sensitively integrate Emery Gate with Island Park, protecting its natural beauty whilst creating an attractive place for residents and visitors to spend time in the town centre.
Our proposals will:
Acorn has worked in response to feedback to choose materials which reflect the surrounding character of Chippenham. We want to celebrate Chippenham’s heritage as a market town in terms of colour and texture.
The proposed building heights range from 3 – 4 storeys, reflective of the surrounding building heights of the town centre and taller buildings along the River Avon Corridor.
The proposals retain the trees along the river, which soften the impact of the development on the townscape.
Emery Gate currently has a surface level and lower ground floor car park which predominantly serves Emery Gate and the former Tesco.
Having surveyed the existing car park, we found that over 50% of spaces are not used. Utilisation is therefore significantly under capacity. We are aware of local feeling about the safety of the existing underground car park and how this can be improved.
We have, and are continuing, to undertake analysis of existing car parks, parking capacity and accessibility in the Town Centre, working with Wiltshire Council. This has and will continue to inform the parking strategy for the site and Chippenham more widely.
Our proposals will:
Following our first public consultation in May, we have refined our proposals based on your feedback. Now we are offering the chance for you to view our more detailed proposals for Emery Gate.
Come along to our drop-in event at Emery Gate on the 14th September any time from 10am-4pm.
You can meet members of the project team, tell us your aspirations for Emery Gate, view the proposals in more detail and have your questions answered.
Please provide feedback on our proposals by completing an online form. The deadline for feedback is the 28th September.
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To find out more about our emerging plans, come along to our drop-in event at Emery Gate on Thursday 30th May any time from 10am to 4pm.
You can meet members of the project team, tell us your aspirations for Emery Gate and have your questions answered.
